adidas gives Carte Blanche to Archive 18-20

Published : 06/14/2019 15:13:19
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adidas gives Carte Blanche to Archive 18-20

adidas gives Carte Blanche to Archive 18-20

For the launch of Home of Classics, Archive 18-20 presents an exhibition dedicated to white in homage to the greatest sneakers by adidas.

The three-striped brand launches its Home of Classics capsule, a reissue of its ten iconic white sneakers. And it is to celebrate this release of Adidas' greatest legends that the brand gave "Carte Blanche" to Archive 18-20.

The concept store, which supports contemporary creation, then called upon three French artists to take up the challenge: to appropriate and reinterpret white to pay tribute to the immaculate sneakers by adidas.

Parisian painter Come Clérino, painter and videographer Horfee, as well as Toolsoffood, a duo of culinary designers, agreed to take part in the game and unveiled their creative process from the blank page to the completion of unique artwork created for the occasion.

And it was during the launch evening of the Home of Classics collection at Archive 18-20 on June 6 that this "Carte Blanche" was presented. While the guests were discovering in exclusivity the new adidas capsule, the artists each revealed their vision of white, a culinary performance was produced live by Toolsoffood, 400m2 of merchandising were entirely covered in white, screens projected the artists in full creation and DJ Emmanuel Caurel thrilled Archive 18-20.

Visible until June 20, the "Carte Blanche" installation echoes Adidas' Home of Classics collection, where white is transformed from basic to mythical.

Visit the store to discover this ephemeral installation and find the Home of Classics collection in store or online right now.

Discover Home of Classics

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