How to adopt the pink trend?

What if you were told that pink is the "new black"? In any case, what is certain is that we can no longer escape it, the trend of pink everywhere. And it's not just for women.

The coolest designers of the moment have made pink a masculine must-have, blurring the oldfashioned clichés that reserve this color for women. And perhaps even pink will once again become the symbol of virility that it was until the 18th century.

The Danish brand Soulland offers pieces in jersey, T-shirts or sweatshirts, in an aesthetic faithful to its origins, clean and sober, while infusing an urban and contemporary style. The colour palette of the SS19 collection is vibrant and above all it is punctuated by a bright pink. Isabel Marant opted for a very imaginative piece for the most daring: a multicoloured hoodie, whose purple, grey and coral patches give relief to pink. And to wear it in a light touch, the plain Tshirt in the same shade exists and is enhanced with the logo of the Parisian designer. The collection that offers the widest range of roses is Archive 18-20. From a pale pink shirt, to a polo shirt and a reversible fuchsia pink nylon jacket, to a lightweight reflective coat to the "baby pink" corduroy of an overshirt... the possibilities are vast and there is something for everyone.

So don't hesitate any longer and this spring, proudly display your favourite pink piece.